The Marketing Funnel starts off with the Awareness stage (sometimes called Attention). Once you get to know your customers, you want to ‘heat’ things up a bit and make your relationship stronger until you reach the advocacy stage (orange). In the beginning, your relationship with potential customers are rather ‘cold’ and are therefore coloured blue. Finally it is important to mention that the colours chosen for this marketing funnel are deliberate. Since you are likely to loose some potential customers along the way, the funnel gets narrower towards the bottom. The reason why the Marketing Funnel is a funnel is because the wideness of the funnel at every stage represents the amount of people belonging to it. I tried to only use very distinctive phases of the customer journey without becoming too specific, in order for this funnel to be applicable for a multitude of industries and businesses. There are many different versions of the Marketing Funnel.

This article will explain a more widely applicable version of the marketing funnel and how to use it yourself.įigure 1: Marketing Funnel Marketing Funnel By mapping out these stages and by stepping into your customer’s shoes, you can see your company from the customer’s point of view and improve where needed. The theory behind it states that customers go through several stages or phases before making the final call to purchase a company’s product. What these conceptual models all have in common is that they are attempts to map out the cognitive and behavioral process that customers go through when searching for a certain product or service that would fulfill their needs. Marketing funnel, sales funnel, purchase funnel, AIDA model or customer journey.

Bcg matrix nintendo 2017